Everything was actually going really great for Chef/Owner David Murray at Denim American Bistro’s Cherry Hill location on Kresson Road. Business was brisk thanks to positive reviews and word of mouth from loyal customers online and off. So, why did he move his successful business from a cozy, converted farmhouse to the historic downtown of Haddonfield?
As he tells it, it was simply time to move on and he saw Haddonfield as a place to keep growing. The space at 116 Kings Highway sat vacant for almost 10 months after the closure of Braise 116. When he checked it out as a possible new location for Denim, he said it felt right. Plus, the opportunity for more walk-in business was desirable. Not to mention, Haddonfield is quickly become known as a BYOB restaurant mecca in South Jersey. Right place, right time.
Denim BYOB opened earlier this month in The Shops at 116 and doesn’t seem to be missing a beat. The menu is pretty much the same with a few additions. Creative, comforting, and seasonally-focused dishes, including many hugely popular ones like Brussels Sprouts and Korean BBQ Glazed Short Ribs, take center stage. Denim can be described as Modern-American cuisine that meets classic technique and rustic charm.
The only major change, besides location, is that they are now open 7 days of the week, offering all-day brunch and dinner. Catering for off-premise events and bookings for private parties remain. The 2-floor interior is warm and cozy with denim-inspired artwork adorning the walls.
Upon a recent visit, it’s obvious the food alone can keep them in business. Haddonfield should feel very lucky to have such great, diverse dining options. SJFS wishes them much luck!
FYI – they will be offering a special menu on Thanksgiving by reservation only. Click here for the Thanksgiving menu.
Call (856) 520-8114 with any questions or reserve through Open Table.
Marilyn is a freelance writer covering the food and drink scene of South Jersey.