Doing Good: Denim BYOB

I’m not sure if this will be a series of posts, but I wanted to call out some local restaurants who’ve stepped up to do more than just provide pickup and delivery during these turbulent times. They’re providing more than food, too.

When non-essential businesses were required to close to the public, many dine-in restaurants quickly saw their business plummet, some by more than 80%. Many decided to close altogether and simply ride it out temporarily. Denim BYOB in Haddonfield did just that.

But after a few weeks, Chef and owner David Murray started to become restless. Accustomed to working up to 90+ hour weeks at his Kings Highway restaurant, sitting around doing nothing isn’t his style. So, he decided to re-open with a revamped daily menu covering both brunch/lunch and dinner options at affordable price points.

“We’re not paying our bills doing this, but we’re trying to offer people inexpensive food,” said Murray.

The menu varies and is posted daily on their Facebook page and includes a la carte and family meal packages. Contact-free pickup is available between 12-8PM and delivery can be arranged within 5 miles of the restaurant.

Not only that, but Murray is also offering groceries and some essential quarantine items such as sanitizers, toilet paper, paper towels, and vinyl gloves in what he’s calling the Denim Marketplace all at very reasonable prices.

“I’m focusing more on the marketplace orders because this is what people need most. I started doing it because people were asking me for these things that I have easy access to. Plus it’s keeping people indoors and that’s important right now,” explained Murray.

When the going gets tough, the tough get going, as the say.

He’s more than ready to open when the time comes and the restaurant will take extra precautions to ensure people are confident about dining out again.

Are you aware of restaurants who are going above and beyond for customers? Let me know and I’d love to feature them!

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Denim BYOB Now Open in Haddonfield

Denim BYOB (Photo: Marilyn Johnson)

Everything was actually going really great for Chef/Owner David Murray at Denim American Bistro’s Cherry Hill location on Kresson Road. Business was brisk thanks to positive reviews and word of mouth from loyal customers online and off. So, why did he move his successful business from a cozy, converted farmhouse to the historic downtown of Haddonfield?

Chef David Murray of Denim BYOB in Haddonfield (Photo: Marilyn Johnson)

As he tells it, it was simply time to move on and he saw Haddonfield as a place to keep growing. The space at 116 Kings Highway sat vacant for almost 10 months after the closure of Braise 116. When he checked it out as a possible new location for Denim, he said it felt right. Plus, the opportunity for more walk-in business was desirable. Not to mention, Haddonfield is quickly become known as a BYOB restaurant mecca in South Jersey. Right place, right time.

Denim BYOB in The Shops at 116 (Photo: David Murray)

Denim BYOB opened earlier this month in The Shops at 116 and doesn’t seem to be missing a beat. The menu is pretty much the same with a few additions. Creative, comforting, and seasonally-focused dishes, including many hugely popular ones like Brussels Sprouts and Korean BBQ Glazed Short Ribs, take center stage. Denim can be described as Modern-American cuisine that meets classic technique and rustic charm.

Lower Dining Room at Denim BYOB (Photo: Marilyn Johnson)

The only major change, besides location, is that they are now open 7 days of the week, offering all-day brunch and dinner. Catering for off-premise events and bookings for private parties remain. The 2-floor interior is warm and cozy with denim-inspired artwork adorning the walls.

Smoked Salmon Deviled Eggs (Photo: Marilyn Johnson)
Goat Cheese Croquettes (Photo: Marilyn Johnson)
Bacon-Wrapped Chorizo-Stuffed Dates (Photo: Marilyn Johnson)
Lobster Bisque (Photo: Marilyn Johnson)
Pumpkin Gnocchi (Photo: Marilyn Johnson)
Seared Scallops (Photo: Marilyn Johnson)
Bananas Foster Bread Pudding with Richman’s Ice Cream (Photo: Marilyn Johnson)

Upon a recent visit, it’s obvious the food alone can keep them in business. Haddonfield should feel very lucky to have such great, diverse dining options. SJFS wishes them much luck!

FYI – they will be offering a special menu on Thanksgiving by reservation only. Click here for the Thanksgiving menu.

Call (856) 520-8114 with any questions or reserve through Open Table.

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