As economic pressures continue to weigh on small businesses across South Jersey, even local franchise operators are finding that success is far from guaranteed. While buying into a nationally recognized brand may appear to offer stability, many mom-and-pop franchisees are navigating the same financial hurdles as independent business owners.
Rising costs, shifting consumer habits, and increased competition have created an environment where simply keeping the doors open requires constant adaptation. According to conversations with area business owners, a common concern persists: generating enough consistent revenue to sustain daily operations. In response, some are increasing their investment in marketing and advertising, while others are deepening their ties to the community or diversifying their business portfolios.
For Mount Laurel resident Purvi Patil, that strategy has taken the form of expansion. She currently operates both a Subway and a Menchie’s Frozen Yogurt franchise at 299 Haddonfield-Berlin Road in Cherry Hill. Now, She is introducing a new complementary venture designed to broaden their customer base without significantly increasing overhead.
Their latest addition focuses on fruit-based gifts, including fruit bouquets and chocolate-covered treats—items that align naturally with holidays, celebrations, and seasonal demand. By operating the new concept within their existing location, the couple avoids the costs associated with opening a separate storefront, allowing for a more efficient path to growth.
The business, launched under the name Cherry’s Berries, is authorized to sell products from Edible Arrangements and Shari’s Berries. With holidays, graduations, and special events on the horizon, the timing reflects a strategic effort to tap into the gifting market—an area that often sees steady demand even during uncertain economic periods.
Cherry’s Berries has already begun building a presence on social media platforms like Instagram and TikTok, showcasing its creations and attracting local interest. Orders are currently being accepted by phone (856-216-1786) or via the social apps. They also accept pre-orders from walk-in customers. This grassroots approach allows them to accommodate customers better and create direct customer relationships.
As the economic landscape evolves, stories like this highlight the creativity and determination required not only to survive, but to find new opportunities.
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