The rise of agritourism across New Jersey is creating new opportunities for farms to become more than just places to buy produce; they are becoming destinations for education, entertainment, and, most importantly, for community connection. That evolution is now taking shape in Burlington County, as Folks Farm and Market LLC has been selected for a New Jersey Agritourism Grant, a recognition that signals both the farm’s growing impact and the increasing demand for authentic agricultural experiences in South Jersey.
The New Jersey Agritourism Grant Program was established through a partnership between the New Jersey Department of Agriculture and the Division of Travel and Tourism to support farms and agricultural businesses that “attract, entertain, and educate visitors.” The program includes $5 million in available funding, with grants designed to help farms expand tourism-based experiences and strengthen public engagement with agriculture.
For Folks Farm, the grant represents another milestone in what has quickly become one of Moorestown’s most talked-about agricultural success stories.
Located on North Lenola Road, the farm has gained a loyal following through its blend of seasonal produce, orchard offerings, baked goods, cider, and community-centered events. According to the Moorestown Business Association, the property is a restored “200-year-old orchard intentionally cultivating and growing fresh produce and community.”
That combination of agriculture and experience is exactly what state officials hope to encourage through agritourism funding.
Across New Jersey, agritourism has become one of the fastest-growing sectors tied to local farming. Families are increasingly looking for outdoor experiences that feel personal and connected to the community — whether that means apple picking, farm markets, hayrides, workshops, or seasonal festivals. State officials say these experiences not only support local economies but also help educate residents about the importance of preserving farmland and supporting local agriculture.
Folks Farm has already embraced that philosophy.
What began as a restoration project by owners Bryce and Annie Kulik has evolved into a destination that feels equally rooted in agriculture and hospitality. The farm has become known for its approachable atmosphere, seasonal events, and social media presence that highlights both farming life and community engagement. The couple entered farming from non-traditional backgrounds, celebrated their first year of farming in 2023, and continue to expand their farming operation and culinary-based experiences.
The agritourism grant could help further elevate those experiences while bringing even more visitors to Moorestown and Burlington County.
Programs like this are also increasingly important for the future sustainability of small and mid-sized farms. Traditional farming alone can be financially difficult, particularly in highly developed states like New Jersey, where operating costs continue to rise. Agritourism allows farms to diversify revenue streams while strengthening direct relationships with consumers.
In many ways, Folks Farm reflects a new generation of farming in South Jersey, one in which agriculture, storytelling, local food culture, and tourism intersect.
With New Jersey’s ongoing investment in agritourism, farms such as Folks Farm are redefining what a modern local farm looks like—not simply as a source of food, but as a vibrant hub where community members gather, and agriculture is woven back into daily life.
Stay tuned for updates on how Folks Farm will use its grant funding. Their upcoming plans promise to unite the community, agriculture, and culinary talent in exciting new ways.
Editor note: Marilyn Johnson and South Jersey Food Scene happily championed this grant application through a letter of recommendation to the New Jersey Department of Agriculture.
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