Eric Allen of PrimoHoagies Moorestown

PrimoHoagies to Open Moorestown Store with Free Hoagies to First 100 Customers

PrimoHoagies, known for its gourmet hoagies with high-quality meats and cheeses piled high on fresh-baked rolls, announced today the grand opening of its location in Moorestown, New Jersey is set for Tuesday, January 25 at 10:00 a.m. Owned by local entrepreneur and veteran Eric Allen, the franchise is located at 1030 Nixon Drive in Mount Laurel, NJ 08054, near the Moorestown Mall. A ribbon-cutting ceremony will begin promptly at 9:45 a.m.

PrimoHoagies will give the first 100 customers* in line at the Moorestown location on January 25 free Primo Size Hoagie. For the rest of the grand opening day, customers in the rewards program will enjoy Primo Size Hoagies for just $6.99. Additionally, as part of the day’s festivities, customers will have the opportunity to enter a PrimoHoagies $25,000 Dice Roll.* Between 10:00 a.m. and 2:00 p.m. on January 25, the first 300 contestants aged 18 years and older can participate to have a chance at winning $25,000 (see rules at the bottom of this article).

Using recipes passed down through the generations for its iconic hoagies, PrimoHoagies layers Thumann’s gourmet meats and cheeses, a secret blend of spices, and locally sourced, fresh vegetables onto award-winning, seeded rolls that are baked fresh throughout the day. The casual restaurant’s diverse menu features a wide variety of cold and hot hoagies, cheesesteaks, wraps, vegetarian options, sides, chips, drinks, cookies, desserts, and more.

“I’ve been a PrimoHoagies lover my whole life,” said Allen. “It was a childhood dream to open my own brick and mortar business, and I’m finally doing it! I can’t wait to bring a beloved Philly and South Jersey staple to the Moorestown community.”

A South Jersey native, Allen grew up in Marlton and has lived in Cherry Hill since 2015. For five years, he served in the Marine Corps in signals intelligence and upon his return, received his Bachelor’s in Criminal Justice from Rutgers University. Since his service, he’s worked for the Department of Veteran’s Affairs and served as COO for a local tech company.

The 2,100-square-foot retail store, expected to employ 20 people, will offer takeout, delivery, and limited indoor seating. PrimoHoagies also offers catering, including their popular hoagie trays – perfect for special events, game days, and luncheons.

This location will be open from 10:00 a.m.-8:00 p.m. daily.

PrimoHoagies is committed to customer and employee safety as New Jersey recovers from COVID-19. High-touch surfaces will be frequently sanitized and the store will remain in compliance with all state and federal guidelines.

*Opening Day hoagie special and giveaway are available for customers who join or are currently enrolled in the complimentary Rewards Program. Text “Primo” to (484) 270-4000 to join the rewards program and start saving with special offers.
*No purchase is necessary to enter or win. A purchase does not increase your chances of winning. Open to legal U.S. residents who live within 250 miles of Moorestown, NJ, who are 18 years of age or older at the time of entry. Subject to complete official rules available at 1030 Nixon Dr., Mt Laurel Township, NJ 08054. Only the first (300) eligible contestants to attend the grand prize event on 1/25/2022 between 10 am ET – 2 pm ET will be eligible to participate in the dice roll contest. In order for the grand prize to be awarded, an eligible contestant must roll all 6 dice and each die must come to rest with the predetermined winning side face up.  Each finalist will receive a maximum of one (1) dice roll attempt.  In the event that no finalist rolls the predetermined winning sides face up as required by the official rules, the grand prize will not be awarded. Grand prize is $25,000. Odds of a finalist winning the grand prize are 1:46,656. Void where prohibited. Sponsor: POE LLC.

Marilyn Johnson

Marilyn is a freelance writer covering the food and drink scene of South Jersey. You can find more of her writing on Philly Grub and NewsBreak.

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