Don’t call it a comeback? Actually, yes. Call it a comeback — with a twist.
More than a year after Fresh Produce of Palmyra closed its doors, owner Zach Olah is returning to the same familiar spot at 427 W. Broad Street in Palmyra. But this time, he’s coming back with a new name, a new concept, and a much bigger focus on sandwiches.
Say hello to Zach’s Market and Deli.
For more than a decade, Fresh Produce of Palmyra served as a small, independent neighborhood market in a world increasingly dominated by big-box stores and supermarket chains. The shop carried fresh produce, pantry staples, refrigerated and frozen foods, and a wide assortment of locally made products.
It also regularly welcomed local makers and artisans for pop-ups, making the little market feel like much more than a place to grab groceries.
For Palmyra residents, it was one of those rare neighborhood businesses that helped give a small town some character.
Unfortunately, despite plenty of local support, Olah ultimately couldn’t keep it going, and Fresh Produce of Palmyra closed more than a year ago.
Now, he’s ready to give the space — and the business — another shot.
This Time, It’s All About the Sandwiches
While Zach’s Market and Deli will keep some of the market component people remember, the biggest change will be adding a full deli and placing much more emphasis on sandwiches.
Olah tells South Jersey Food Scene that he and his wife Taylor will be taking on the new venture together.
“We’re super excited!! We’re going to reopen/revamp, add a deli with some specialty sandwiches and have your regular deli sandwiches with a market. My wife and I are opening together this time.”
The goal isn’t simply to reopen the old market with a deli counter added. Olah has bigger aspirations for the new concept.
“We’re looking to be a destination sandwich shop while still being a local deli/market and also offer sandwich catering.”
And frankly, that sounds like a good fit for Palmyra.
A neighborhood deli that can handle the classics while also creating specialty sandwiches worth traveling for could fill a nice niche in town — especially with a small market and deli attached for added convenience.
Olah is keeping many of the specifics under wraps for now. Renovations are expected to get underway soon, and more details about the menu and revamped space will be revealed as the project progresses.
As for the timeline, the plan is to soft open Zach’s Market and Deli sometime in November, followed by a grand opening in January.
Of course, restaurant and food-business opening timelines can always shift, particularly when renovations are involved. But if everything stays on schedule, Palmyra could be welcoming back a familiar local business owner with an entirely new concept before the end of the year.
We love a good comeback story, especially when sandwiches are involved.
Zach’s Market and Deli
427 W. Broad Street
Palmyra, NJ 08065
Stay tuned to South Jersey Food Scene for more details as Zach’s Market and Deli gets closer to opening. Of course, follow them on Instagram for updates, too.

SJFS is dedicated to food, dining, restaurants, and drinking in South Jersey. Got a news tip? Email southjerseyfoodscene@gmail.com.
