UK-inspired fish and chips has landed in Cherry Hill and you should really try this launch offer for just $10.99. If you’ve been craving fish & chips, time to try this new pick-up spot! Keep reading for more information.

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The Catch & Cake Co., a new South Jersey food concept from Mount Laurel residents Ash and Pam, will officially launch with a weekly pop-up at FoodieHall in Cherry Hill. The first pickup is scheduled for Friday, October 9, and pre-orders are now open.

The husband-and-wife team spent more than a decade working in IT but shared a longtime dream of owning their own food business. Inspiration for The Catch & Cake Co. came after a trip to the United Kingdom, where they experienced memorable fish and chips and returned home feeling there was room for more of that style here in South Jersey.

After plenty of research and development in the kitchen, Ash and Pam say they’ve developed a recipe that brings them back to the fish and chips they enjoyed overseas.

Rather than jumping immediately into the expense and commitment of a traditional brick-and-mortar restaurant, they’re starting with a ghost-kitchen model and weekly pop-ups, giving South Jersey diners a chance to discover the concept one Friday at a time.

SJFS Gets a First Taste

South Jersey Food Scene was invited to be the first to try The Catch & Cake Co., and get the story to break the news to you. Local fish-and-chips fans will want this on their radar and give it a try!

The fish is made with fresh, never-frozen whitefish, marinated overnight in the couple’s signature blend of seasonings, then hand-battered and fried to order.

And these aren’t small pieces of fish. Expect a substantial portion with a crisp, well-seasoned exterior, served with house-made tartar sauce with plenty of tang.

Then there are the chips.

These are proper hand-cut chips — not French fries! — with crispy edges and a hearty texture, yet soft on the inside. Ketchup is included, but we highly recommend adding the house-made curry sauce.

It’s mild, slightly sweet, savory, and tangy, and complements the chips beautifully. Frankly, we’d buy it by the bottle if they ever decide to sell it that way.

Don’t Forget the Cake

The second half of The Catch & Cake Co. name is just as important.

The menu features individual dessert cakes in flavors that will rotate from week to week. We sampled Espresso, Matcha, and Oreo, and they make an ideal finish after the savory fish and chips.

Think of them almost like miniature trifles, but without the custard. They’re creamy, layered, and satisfyingly sweet without being overly sugary.

@southjerseyfoodscene

Fish & chips lovers in South Jersey, this will be welcome news! A new UK-inspired fish & chips popup is launching this week in Cherry Hill. Pre-orders are now live for the debut of The Catch & Cake Co. This new fish & chips popup is based out of the commissary kitchen at FoodieHall (1931 Olney Avenue). You must pre-order and choose a pickup time slot. They’re not on TikTok yet, but follow them on Instagram. Why post here? Because we believe in the concept and want to give them every chance for discovery! SJFS got the first taste last week, and were very pleased with them. We are big fish & chips lovers and these are proper fish & chips. The fish is crispy on the outside, moist on the inside. The chips (not French fries!) are crispy on the outside, soft on the inside. The housemade tartar sauce is tangy. The housemade curry sauce is a delightful balance of sweet, savory, and tangy. Virtually no heat at all, but works perfectly (heck, I mixed the ketchup and curry sauce together – yummy!) For dessert, the mini cakes are excellent. They’re like mini trifles and are not overly sweet. This new popup is husband-and-wife owned. They are local to Mount Laurel. After many years in IT, they are following their food business dreams. Again, if you love fish & chips, check them out! More information on southjerseyfoodscene.com ✌🏼 #thecatchandthecake #fishandchips #foodiehall #cherryhillnj #southjerseyfoodscene

♬ Honey Glaze Groove – Marrow Fields

First Pop-Up is Friday, October 9

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The Catch & Cake Co. is now accepting pre-orders for its debut Friday pickup, but availability is intentionally limited as this is a soft open of sorts.

GET YOURS!
Pickup: Friday, October 9
Location: FoodieHall, 1931 Olney Ave.
Suite 200, Cherry Hill, NJ
Pre-orders: Open now through Thursday night
SCHEDULE PICK UP BETWEEN 5:45 and 6:55PM

If you’ve been looking for a proper UK-inspired fish and chips experience in South Jersey, The Catch & Cake Co. is a promising newcomer worth checking out.

Don’t forget that curry sauce — and save room for cake.

Please note that FoodieHall is now a commissary kitchen that food businesses and startups can rent, hence why the pop up is only once a week. If sales go well, they may be able to open up more time slots.

Foodie Hall in Cherry Hill Fuels Culinary Dreams with Shared Commissary Kitchen