Have you ever heard the phrase “phone eats first?” In 2024, it’s common for a mouthwatering plate of food to be placed in front of a customer, only to have that customer snap a photo on their phone before digging in. This is because we live in a digital age where everything has to be documented. Back in the day, restaurants would rely heavily on word of mouth to bring customers through the door. While word of mouth is still a valid means to attract customers, today “word of mouth” typically goes by another name: social media.
Social media is the top marketing tactic for food service businesses. While you can’t taste or smell through your phone, beautiful photography and well-written copy can inspire people to walk through your door and try your offering for themselves.
Having the Necessary Social Media Tools, Technology & Expertise is Critical for Success
Social media facilitates direct and immediate communication with customers. Restaurants and other food service purveyors can use these platforms to announce daily specials, upcoming events and new menu items. Social media has also become a way to respond to customer inquiries, comments and reviews. This two-way interaction is crucial in today’s market, where customer experience and satisfaction are paramount.
Read more by Evelyn Reynolds, , Director, Account Manager at Haven Marketing
If you’re a food & beverage based business in South Jersey looking for marketing strategy, contact Haven Marketing.
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Haven Marketing is a full-service agency headquartered in Haddon Heights, where strategy and service come together to deliver creative solutions that position brands for success. Haven is the preferred marketing partner for restaurants, caterers, food and beverage suppliers, and food equipment wholesalers throughout the South Jersey region.